Magdalena Poblete, CPO and co-founder of Aictive, participated in the first semester of 2024 in the Lanzadera acceleration program in Valencia, Spain, led by supermarket tycoon Juan Roig. The goal was to explore a new market for the startup and develop its sales strategy.

Reflecting on the experience, Poblete stated that «I gained many valuable insights that I plan to implement when I return to Chile, particularly in terms of selling our product and strengthening our team. This will help us pursue our international expansion into the Latin American market and, eventually, the U.S.»

The six-month acceleration program is based on a model called Total Quality, which was key to Roig’s success. It focuses on five fundamental pillars: the customer (referred to as ‘the boss’), the employee, the supplier, society, and capital. Based on these pillars, startups develop a project that equips them with the necessary knowledge to enter different markets.

Poblete also highlighted the valuable insights she gained about Spain’s healthcare system, which differs significantly from that of Chile. This experience provided her with new perspectives on kinesiology, Aictive’s core focus.

«Learning about this more developed healthcare culture has given me a fresh perspective and a new approach to presenting Aictive to our future clients and investors,» she concluded.